Privacy Policy
For us at Effortech, respecting and safeguarding your personal data is a priority. That is why we spare no effort to comply with all necessary security measures to keep your data protected and to ensure that you, the data subject, are fully aware of how we use it.
DATA CONTROLLER
The controller of your data is EFFORTECH TECNOLOGIA E SOLUCOES LTDA – EPP (Effortech), located at Rua Porto Alegre 653, room 104 – Jardim Agari, Londrina – PR, ZIP 86020-160, registered with the CNPJ/MF under number 19.174.098/0001-21.
If you have any questions about how we process your personal data, you can contact us at: contato@effortech.com.br
FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?
Customer Service Channels:
When you contact us through the contact form on our website or via our customer service channels (message, phone, or email), your identification and contact data will be collected so that, based on our legitimate interest or to enable contract performance, we can respond to your message and/or take the necessary steps regarding your request. Please note that when using our phone channel, the call may be recorded to ensure the quality of our services.
Additionally, based on our legitimate interest in maintaining a close relationship with our customers, we may use your data to send promotional information about our products and services.
Newsletters
Personal data collected via the newsletter form will be processed based on our legitimate interest so that you can receive our biweekly clippings with news and information about our services and products.
Social Media
Personal data published on our social networks (YouTube, Facebook, Instagram, Twitter, and LinkedIn) may be used, based on our legitimate interest, to send promotional information about our products and services. To learn how your data is used by the social networks where Effortech is present, we recommend reviewing their own privacy policies.
Blog
When visitors leave comments on the site, we collect the data shown in the comment form, as well as the visitor’s IP address and browser data, to help with spam detection. An anonymized string created from your email (also called a hash) may be sent to Gravatar to check if you are using the service.
Gravatar’s privacy policy is available here: https://automattic.com/privacy/. After your comment is approved, your profile picture becomes publicly visible alongside your comment.
This data may be used by us, based on our legitimate interest, to send you promotional information about our products and services.
Cookies
Cookies are small pieces of data stored in a website visitor’s browser, generally used to track user-selected settings and actions taken on a site.
Effortech uses cookies for several important reasons, such as:
- To provide an excellent experience to our visitors and customers.
- To monitor and analyze the performance, operation, and effectiveness of the site.
- To ensure our site is secure.
- To offer services in a personalized way and according to your preferences.
Our site uses the following cookies:
| Name | Purpose | Duration |
| li_gc | Used to store the visitor’s consent for the use of non-essential cookies. | 6 months |
| AnalyticsSyncHistory | Used to store information about when a synchronization occurred with the lms_analytics cookie for users in designated countries. | 1 month |
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 6 months |
| __ss_referrer | This cookie contains information about the visitor’s origin, known as the referrer. | 1 hour |
| bcookie | This is a first-party Microsoft MSN cookie for sharing website content via social media. | 1 year |
| lidc | This is a first-party Microsoft MSN cookie that ensures this website functions properly. | 1 day |
| uuid2 | This cookie enables targeted advertising through the AppNexus platform—collects anonymous data about IP addresses of ad views, page views, and more. | 3 months |
| pa_openx_ts | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavior data. | 1 year and 1 month |
| personalization_id | This cookie carries information about how the end user uses the website and any advertising the end user may have seen before visiting the site. | 1 year and 1 month |
| IDSYNC | This cookie carries information about how the end user uses the website and any advertising the end user may have seen before visiting the site. | 1 year |
| pa_yahoo_ts | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavior data. | 1 year and 1 month |
| YSC | This cookie is set by YouTube to track views of embedded videos. | Session |
| VISITOR_INFO1_LIVE | This cookie is set by YouTube to track user preferences for embedded YouTube videos on websites; it can also determine whether the site visitor is using the new or old YouTube interface. | 6 months |
| UserMatchHistory | This cookie is used to track visitors so more relevant ads can be presented based on the visitor’s preferences. | 1 month |
| koitk | Collects data on visitor behavior and interaction—used to optimize the site and make on-site advertising more relevant. | 1 year and 1 month |
| __ss_tk | This is SharpSpring’s token cookie that enables user tracking. It ensures the website visit is linked to the user regardless of session and source. | 1 year and 1 month |
| bscookie | Used by the LinkedIn social networking service to track use of embedded services. | 1 year |
| __ss | This cookie stores the session ID for your visit. It is used in combination with _ss_tk to group website visits into reports for a single user. | 1 day |
For more information, see the privacy policies of Google, LinkedIn, Twitter, and SharpSpring – Constant Contact.
You can allow or block cookies, as well as delete your browsing data (including cookies) in your browser. Please refer to the options and instructions provided by your browser.
HOW LONG WILL WE RETAIN THE DATA?
The personal data you provide will be retained indefinitely until you request its deletion from our records. Deletion of personal data will not be possible when it is necessary to comply with legal or regulatory obligations, for the lawful exercise of rights by Effortech, or when it is kept in anonymized form.
Data collected through cookies will be retained for the periods stated in this Policy.
TO WHICH RECIPIENTS MAY WE DISCLOSE YOUR DATA?
Your personal data may be transferred to the following recipients:
- Public authorities, for the purpose of complying with a court order, law, or regulation;
- Service providers to Effortech related to site management and hosting, as well as marketing companies, IT providers, and sales representatives.
Some of Effortech’s service providers store your data in data centers located outside Brazil.
Effortech will take all necessary measures to ensure that its agents, employees, contractors, or third parties who need access to personal data to perform their professional duties related to the services are subject to confidentiality commitments.
WHAT ARE YOUR RIGHTS REGARDING THE DATA PROVIDED?
At any time, you may exercise your rights to:
- Confirm whether we are processing your data;
- Access your data;
- Request the correction of incomplete, inaccurate, or outdated data;
- In certain cases, request the anonymization, blocking, or deletion of unnecessary or excessive data, or data processed in noncompliance with data protection regulations;
- Request data portability to another service provider;
- Request the deletion of personal data processed with your consent, except when necessary to comply with legal or regulatory obligations by Effortech, or when kept in anonymized form;
- Request information about the public and private entities with which we share your data.
To obtain this information or to submit a rights request, please contact us at contato@effortech.com.br
CHANGES TO OUR PRIVACY POLICY
As part of our continuous improvement, we may amend this Privacy Policy at any time. Whenever this occurs, we will publish the changes on our website in a visible, easily accessible location.
